Why Is Color So Important?
Color is one of the first things that catches your visitor’s eye when they land on your Website. As well as this, it’s also a powerful way to guide your Website audience through the sales process. Color can have so much of an effect on a Business’s bottom line in fact, that a whole theory has been developed to help people understand its significance and market their Business to the best of its potential. People just like you!
Devised by numerous leading designers and visual researchers, The Color Theory covers topics based on contrast, complementation and vibrancy. It also works off color psychology and the reasons behind why certain colors create specific moods and spark different emotional responses.
Now, as a Small Business Owner looking to optimize your Website to its maximum potential, this is very important information to have. You need to choose colors that reflect your Small Business’s message, best promote your products and services and helps to strengthen your brand.
So keep reading, because we’re about to tell you exactly which colors you should use, with well-known examples of Businesses applying these to their own Websites and sales strategy.
Blue: Means trust and transparency. Ever noticed why a lot of organisations who seek client trust, such as those that deal with financial or personal security, use the color blue. PayPal, Facebook and American Express all utilize blue in their color schemes to create a sense of professionalism and highlight the security of their Business.
Red: Promotes excitement and urgency. Coca-Cola and McDonalds are prime examples of using the color red to generate eagerness in their customers. Red stimulates appetite and also generates a ‘need now’ idea. Using red is a great way to stimulate the customer into quick and easy purchases.
Green: Symbolises wealth, health and tranquillity. Green is commonly associated with nature and all things natural. It’s also commonly linked to the color of paper money, specifically in the US. The color green is used by a lot of eco-friendly and health-orientated companies. But it’s also used by gas and oil company, BP. They cleverly use the color green to generate environmental friendly ideas in the minds of their audience.
Yellow: Is regularly associated with optimism, creativity and cheerfulness. It’s a color that often grabs the customer’s attention before any other color. It mostly represents happiness and youthfulness, and can elevate your Site visitor’s mood enough to potentially spark a sale!
Black: Reflects luxury and sophistication. Think black Rolls-Royce cars, or high-end fashion labels like Chanel and Prada. They use black to convey simple elegance. The color black also represents strength and stability, so could be highly beneficial for a Small Business owner who offers security services, or provides safety equipment.
How To Use Colors For Your Business
Even though you might feel that your Small Business needs to use the rainbow to create the required results, it’s important to use colors sparingly when it comes to your Website. Too many colors could send confusing mixed messages to your potential customers! By combining just a few colors with hues such as black, white or grey you’ll create a streamlined and coherent Website that has clear branding and memorable aesthetic.
It’s also important to consider your particular audience. There are certain colors and color combinations that create different thoughts for different ages and genders. Purple is favoured by females and people aged 50 to 70. But it is also the least favourited by males and people younger than 18. To really achieve that overall aesthetic, knowing your audience and researching their aesthetic preferences is crucial.
With more and more people discovering Businesses Online, it’s now more important than ever to be utilizing everything you can to best optimize your Website to win their attention - choosing the right color does exactly this! It will help you to stand out from the competition, strengthen your brand and even influence the way that people feel when they land on your Website.
Let’s face it. We’re not all designers. We don’t all know how and when to correctly use color to entice potential customers. Thankfully, Sites n Stores have a skilled team of creative Graphic Designers who know how to make colors work best for your Small Business Online. We know how to draw in your customers and leave them feeling satisfied with your Small Business, so give us a call today on 1300 796 530 and take your Website to new heights!
