Does Your Small Business Have a Tagline? It Should!

Have you ever heard any of the following: “Melts in your mouth, not in your hands”, “Think different” or “finger lickin’ good”? Of course you have! These are some of the world’s most notorious taglines. And whether you love them or hate them, they’ll be stuck in your memory until the end of time. These […]

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4 Ways To Keep Your Website Up To Date

As a Small Business Owner reading this blog, chances are that you’ve realised that having a Website is a fundamental part of your Marketing Strategy and have invested accordingly. If you have, that’s great! This will help you expand your Online presence, build your brand and market your Business in the best way possible! Your […]

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The Difference Between SEO and PPC

When we think of Digital Marketing, the terms SEO and PPC are in the forefront of our minds. They’re the major players in the Search Engine Marketing game. Search Engine Optimization and Pay Per Click offer your Small Business a leg-up into the Digital world, helping you to get noticed Online and boost your Success. […]

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Copywriting 101: What Is It and Why You Need It

Writing good copy for your Website is vital for its success. The content on your Website could be the difference between a sale, and a customer passing on your service or product. When it comes to your Online presence, the quality of your copy shouldn’t be an afterthought. It should be a priority. If you’ve […]

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When Are You Getting PPC?

Let’s face it. Getting your Website ranked organically on Search Engines can be a long and drawn out process. This is because it takes time for Google to analyse and ‘crawl’ your Website to determine where exactly you should be ranked when a user types in a certain Keyword or phrase. Yes, there’s no denying that trying […]

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Essential Features Every Website Needs

Now that your Small Business’s Website is live, it’s time to ask yourself the following questions: Is all the information on my site accurate, current and relevant? Can my customers readily access all the pages on website without any dramas? Is my Website well protected and secure? These are some of the most essential things […]

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6 Things You Didn’t Know About PPC

Did you know that Pay per Click advertising is one of the most powerful Digital Marketing tools available to Small Business Owners? It allows you to focus your Marketing efforts on your target customers, attract these customers almost instantly and outperform your competition. Your Small Business will experience huge Return on Investment using PPC, possibly […]

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Why Your Small Business Needs Social Media

Just how crucial is Social Media to your Small Business? To be put in bluntly, you need it. If you have aspirations of running a successful Small Business over the next five to 10 years, having a Social Media presence will be an invaluable tool to utilise for you Digital Marketing strategy, as well as […]

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