When it comes to driving traffic to your website, you can’t go past Search Engine Optimization (SEO) and Pay Per Click (PPC).As a Small Business Owner who’s interested in increasing your online presence, you’ve no doubt heard these phrases thrown around. But which of these two powerful Digital Marketing tools is right for you and […]
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We’ve all visited those websites before. The ones with generic-looking people, doing generic-looking things with huge smiles and blindingly white teeth. While these images may be cost effective and less time consuming than taking your own photographs, they may be doing more harm to your website than you realize.Most small business owners will be guilty […]
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Here at Sites n Stores, we’re passionate about Custom Designed Websites. Why? Well, quite simply, they trump template based websites…every. Single. Time. While templates can indeed be appealing for the Small Business Owner looking to establish a website on the cheap, they can ultimately damage your digital image by making you look unprofessional, generic and, […]
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Getting your Small Business Online is absolutely crucial in staying ahead of your competition in the world of Digital Marketing. But, you have to utilize your online presence to the best of its potential. Part of this is making sure that no spelling mistakes exist anywhere on your Website. Spelling mistakes will cause potential clients […]
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Within the modern Digital World, email might seem a bit ‘old school’ and unglamorous, especially compared to marketing tools such as Facebook and Instagram. But, in reality, Email Marketing is still one of the most effective ways to connect and communicate with potential customers. In fact, according to Exact Target, email brings in $44.25 for […]
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There’s no denying the wealth of benefits blogging offers any small business. It can drive SEO traffic to your website, humanize your brand, help you connect with customers and is one of the most cost-effective ways to promote your services online. Hopefully by now you’ve realized what an incredible asset a blog can be and […]
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While you probably know the way your website looks is important, you might not realise just how significant its aesthetics really are. It’s so important, in fact, that anywhere from 62-90% of purchasing decisions are influenced by visuals. One of the most effective ways to visually stand out online is through colors, making choosing the right […]
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In the modern world of Small Businesses, using social media has become crucial. It gives you access to potential clients at your very fingertips, so why not use it to employ a marketing strategy? If you’re not, you could be doing yourself a big disservice and exiting the Digital Marketing race before it even begins. […]
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Branding is integral for the success of your business, no matter your industry. But it’s truly great branding that really makes you stand out from the competition. One of the major elements of creating your brand is your logo, which plays a pivotal role in catching the eye of potential customers.Logos are everywhere. All you […]
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The Digital World is a bit like high school mathematics. There’s those who instantly pick it up and excel at it, and there are those who struggle. But you know what? We don’t think there’s any shame in that! Here at Sites n Stores we understand that most Small Business Owners aren’t computer programmers, social […]
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