For a very long time we’ve known who we are. We’ve known what we believe in and what is important to us as a business. Until recently, we’d never said all this out loud. But in September we sat down, as a business, and created our values, mission and purpose. These three pillars are what […]
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In a rapidly changing and growing social landscape, social media marketing has become a critical way for small businesses to differentiate themselves and connect with their customers. Have you thrown yourself (and your business) head-first into social networking? Or have you shied away from what can be seen as a fairly intimidating array of always-increasing […]
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Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility […]
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What makes a great layout for a website or online store?An effective layout is accessible, easy to navigate, and intuitive. It is organised logically and seamlessly. It is visually appealing and immediately captivates the eye of the visitor.An elegantly designed, user-friendly layout makes getting around as simple and straight-forward as possible for the visitor. Working […]
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PPC, which stands for “Pay Per Click” (also known as Google AdWords), is one of the most popular forms of digital marketing, and there are loads of reasons why small and medium-sized businesses should be using it.PPC is a fairly simple but highly specialised form of online advertising.Your ad targets certain keywords relevant to your […]
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It’s no secret that ecommerce is serious business. There has never been a better time for businesses of all sizes to be selling online.But how to make the most of your business’s online store? What are some tricks for maximising your customer’s shopping experience and persuading them to buy?Here are a few handy tips to […]
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No-one wants to talk to a robot, or enjoys exploring a space that feels sterile, cold and impersonal. While some elements of web design are geared towards making your website readable for robots – SEO (“Search Engine Optimisation”), Googlebots – a human element should always be at the forefront of your site. At its core, […]
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If you’re not quite sure how SEO works, it can seem like a bit of an arcane mystery. Maybe you’ve heard the term a couple of times but don’t really know what it is or what it involves. Perhaps you just don’t think it’s relevant to your small or very new business. It might also […]
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We could write a book on colour theory – and if you go searching, you will certainly find one. The research behind colour theory goes back to classical art history – master painters have long understood the power of colourisation. While the art of colour in web design is relatively new, it is underpinned by […]
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Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social […]
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