As Small Business Owner with a Website or Ecommerce Store, you hopefully know the importance of tracking data in determining your overall success Online. It’s essentially how you differentiate the big Marketing wins from the epic fails. But did you know that tracking metrics for your Mobile App was just as important? And further to […]
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HTML Links play a vitally important role in everything web-related. Also known as ‘Hyperlinks’, they’re handy little things with a huge array of uses for any Small Business Owner with an Online Presence, but they’re particularly handy when it comes to boosting your Search Engine Optimization (SEO) game. These HTML Links allow you to create […]
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As ranking more highly in Search Engine Results becomes increasingly important for Businesses wanting to stand out from their competition Online, the methods to achieve this are becoming more and more strategic. And this is where Geo-Targeting, or Location-Based Search, comes in. Now, don’t be scared off by this rather ‘tech-y’ sounding strategy because, once […]
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As retail competition increases at a staggering pace, more and more Businesses are choosing to migrate to the palms of their customers’ hands – via Apps on their Smartphones. And it’s not just larger organizations taking advantage of this new-found playing field, with Small Business Owners joining in on the action. And it’s no wonder […]
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When it comes to writing content for your Small Business’s Website, it’s important not to fall into the trap of thinking it’s as simple as putting pen to paper…or fingers to keyboard! Sure, anyone can type a few cobbled together sentences about their Business, but it takes a skilled professional to be able to craft […]
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As consumers go mobile in their tens of millions, large corporations and conglomerates are rushing to satisfy the demand, predominantly through the creation of their very own Mobile Application. But it’s not just these larger organizations that are embracing the phenomenon that is Mobile Apps. Many Small Businesses too, are starting to realize the extensive […]
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Your Website’s security might not be something you consider regularly, and sure, it may seem completely safe right now. But unfortunately, with so many people using the internet these days, and not all of them with good intentions, your Cyber Security can be pulled into question. No Site is completely immune from falling victim to […]
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As a Small Business Owner with an Online Presence, you’ve likely heard the term ‘Landing Page’ thrown around from time to time. But just what is a Landing Page, and how do you nail yours? Well, essentially, a Landing Page is simply a single Web Page that appears in response to a customer clicking on […]
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When Google first announced in 2015 that mobile searches officially outnumbered traditional desktop searching, no one was really all that surprised. Now, 3 years on, Mobile is continually growing as one of the most popular ways that people engage with technology. Sorry desktop, it looks like your days are numbered! This means that if your […]
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When people hear the word “brand”, their minds typically jump to large, established organizations; companies such as Nike, H&M, Disney and Apple. But think about it…once upon a time, these multi-million-dollar companies were Small Business, just like yours. While there are so many elements that make up the growth of a Business, having an excellent […]
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