In today’s Digitally-Driven World, having a Website is not just recommended for Businesses, but is a necessity. And while simply setting up a Website for your Small Business can be relatively straightforward if you engage the right professionals, maintaining it is a whole different story. Many Small Business Owners miss the opportunity to increase their […]
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Ten years ago, who would have thought that something as simple as a photo-sharing app would become such a powerful Digital Marketing tool? Ranking right next to Facebook, Instagram has become so popular that it has been actively used by over 800 million people worldwide. Since its creation, there have been a multitude of improvements […]
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With the proliferation of easy-to-use Social Media Platforms, Online Advertising has become increasingly affordable and achievable for all Small Business Owners. While Facebook still dominates by way of user numbers, Instagram is quickly becoming one of the more sought-after Advertising methods, as it offers endless opportunities for Businesses to reach their target audiences. Over time, […]
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Communication is paramount for any Company, especially if you happen to run a smaller Business that uses Email as the main method of communication between yourself and your customers. Email means you can talk directly with your clients without having to pick up the phone. However, as your Small Business grows and expands, it will […]
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Well, there goes another year! All of a sudden Christmas has come and gone, and I swear New Year’s Eve 2016 was just last week? 2017 has most likely seen you face many challenges, successes and everything in between as a Small Business Owner. You’ve no doubt been faced with new Business developments, and are […]
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The number of people browsing and searching Online is rapidly growing each and every year. In fact, there are now 3.74 billion Internet users in the world as of March 2017, compared to 3.26 billion Internet users in 2016. While this creates great opportunities for Small Businesses looking to profit from the Digital Boom, it also poses […]
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Christmas is coming and we all know what that means – presents! What better time to turn your Website visitors into willing buyers and give your Business’s bank account the gift it truly deserves. For Small Business Owners with an Online Store, the festive season represents a goldmine for generating sales. Therefore, making sure your […]
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In a Digital World where all internet users expect to access any Website instantaneously, fast Website loading times do matter. It can be a massive deal-breaker for any user if your Homepage takes more than five seconds to load. Anything beyond the 5 second mark and, chances are, you’re going to lose that customer and, […]
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Email Marketing is a hugely helpful tool to the majority of Small Business Owners, and the benefits of a finely-tuned strategy can be massive. Well-implemented and strategic Automated Email Campaigns will allow you to engage with your customers and potential customers, strengthen your branding and allow you to connect with your readers in a way […]
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All Small Business Owners know that Email Marketing is a cost-effective way to maintain contact with your customer base. But perhaps what isn’t quite as widely known is just how effective it can be as a tool for mending and rebuilding some of those relationships with customers that have become a bit stale or frayed […]
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