Choosing a logo can be one of the toughest decisions for any Small Business Owner. Do you leave your beloved Small Business’s logo design in the hands of a Designer who doesn’t know the first thing about your Business? Or do you bravely, though perhaps a tad foolishly, attempt try to create your own logo… […]
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You might think that Email Marketing is done and dusted. Yes, there are new and exciting ways to market to your audience; PPC, SEO and Social Media. But don’t be so quick to rule out Email as the highly effective Digital Marketing Tool that it is. Did you know that 3.9 billion people access their […]
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If you’re currently running Facebook Ad Campaigns (and even if you’re not!), then you need to stop what you’re doing and keep reading this post. Right now! If you are wasting money on Facebook Ads that aren’t going anywhere, you’re doing both you, and your Small Business, a BIG disservice. You may be targeting the […]
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When it comes to creating and maintaining a successful Website as a Small Business Owner, nothing beats a personal touch. In today’s digitally saturated world, more and more customers are searching for brands and Businesses that go the extra mile to give their Site visitors a more memorable, personalised experience. And with the rise of […]
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In today’s highly competitive Digital World, Small Businesses are now gearing their resources towards Digital Advertising, compared to the traditional forms marketing such as print, radio and billboards. Since there are now roughly over 200 million shoppers Online each day, it only makes sense for these Businesses, whether large or small, to tap into this […]
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When it comes to appealing to your Online audience and standing out from your competition, having a great Website aesthetic is absolutely necessary. Yes, despite the age-old adage ‘never judge a book by its cover’, if your Website doesn’t look visually appealing, then you’ll lose customers faster than you can say ‘I need a Website […]
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For Small Businesses with a Facebook page, posting is an effective way to stay engaged with your customers and is a vital part of your Digital Marketing Strategy. It gives your customers the opportunity ‘like’ your Small Businesses page, and exposes them to your updates, discussions, new products, promotions, events and other posts you upload […]
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It’s true. Tracking your Ecommerce Store’s metrics and monitoring its data doesn’t sound all that appealing. Especially when you’re a busy Small Business Owner trying to juggle staff rosters, bills and customer orders all at the same time. In fact, with all of this firmly on your plate, it’s no wonder that something a small […]
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If you’re new to the Digital World and have just got yourself a new Website, you’re probably getting a little overwhelmed at all the technological jargon being thrown at you. And we don’t blame you! Web Hosting, Domain Name, SSL Certificate – it all sounds like a completely different language! And while you might just […]
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If you’re confused by Facebook Advertising options, you’re not the only one. Carousels, Organic Reach, Boosting, Sponsored Posts… there’s certainly a lot to consider. But many people are stumped by the one question; what’s the difference between Paid Facebook Ads and Boosted Posts? Well, if you’ve ever wanted to know the answer, sit down and […]
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