In the World of Digital Marketing, too often Small Business Owner are fed lies. With a plethora of articles available online, it can be difficult to distinguish what is the truth.
So, we’ve decided to address 3 of the major lies surrounding the Website Industry to put your mind at ease!
Lie 1- Template Design is Ideal for Your Business
Lie 1- Template Design is Ideal for Your Business
Template Design Websites are premade Websites where you simply insert the content into specific areas. They are the classic “insert image here” situation, where from a range of existing Templates you choose the one that you like best.
Businesses are lured in by Template Designs as they are quick to setup with minimal effort, however they end up becoming a cage. You cannot customize these Templates at all, which means as your Business grows you are stuck with a Website that no longer truly represents your Brand.
Not only that, but Template Designed Businesses often come with lock in contracts for lengthy periods. If you suddenly need to customize part of the Website as your Business grows, your 3 year contract suddenly seems a long time to have the same Website.
Additionally, if that Template appealed to you, then you can naturally assume it appealed to other Business Owners. This means that your Website is a carbon copy, being exactly the same as hundreds if not thousands of other Websites. There is nothing unique about it and there is nothing that stands out.
If someone is attempting to convince you that a Template Design Website is the best option for you, then proceed with caution. Question them to find out why, because chances are that it’s not true.
Lie 2 - Your Website is all You Need
Lie 2 - Your Website is all You Need
Many Business Owners have the impression that a Website is like a business card, where it is there to represent your Business Online and that is all… Wrong!
As a Small Business Owner, you should understand that your Website is working hard to sell your products 24 hours a day. Your Website is the leading representation of your Business in the Digital Marketing World and needs to be carefully monitored and contributed to constantly.
Additionally, you need to practice strong Search Engine Optimization (SEO) strategies to work towards the best ranking on Google possible. This is an absolute must and is a long-term investment that will work towards getting more traffic to your Website.
And, if your Website is to perform to the best of its potential, it needs to have a functioning blog with regularly posted content. Regular blog posts are rewarded by Google and can be imbedded with keywords to help with your rankings, so having a Blog on your Website is an absolute must.
On top of all these critical things are services such as Pay Per Click, Email Marketing and Social Media that a Small Business will need to practice to maximize success. If someone tells you that all you need is a Website to get more customers then be wary, as it is not entirely true.
Lie 3 – Customer Service Doesn’t Matter
Lie 3 – Customer Service Doesn’t Matter
Typically, most people believe good quality service doesn’t matter all that much when it comes to creating your Website or Ecommerce Store. After all, you’re dealing with technology, right, not people.
But the reality is, that when you’re experiencing difficulties with your internet server, or are seeking added information or assistance, great customer service will make a world of difference!
If you’re ever wanting to get in touch with your Website Developers, for whatever reason, you want them to be easily contactable and to get back to your inquiry as quickly as possible. If you can never get hold of someone over the phone, or even via email, this can make your entire Website experience an extremely frustrating and unpleasant one.
What You Should Do
What You Should Do
In light of these 3 lies, it is important to find the Website option that best suits your Small Business. Ultimately, Custom Designed Websites are the ideal way to represent your Business and Brand to the best of its ability. Custom Design enables you to have complete flexibility over what the Website looks like, with the added bonus of the Website being able to grow alongside your Business.
Make sure that your Website is not left abandoned. Invest in additional Digital Marketing strategies, such as Social Media, SEO and PPC, or hire a professional Copywriter to maintain and update your blog. Keeping your Website updated and in its best shape will help with customer usability and improve your Website in the eyes of Google.
One Response to “The Biggest Lie In The Industry Is…”
dog
Hi i am kavin, its my first occasion to commenting anywhere,
when i read this article i thought i could also create comment due
to this sensible piece of writing.